Cars produced by countries other than Japan, such as China and South Korea, are increasingly spreading in the Asian market. For example, the car produced by the country called “ginseng country” is Hyundai. Actually, Hyundai has been producing several types of cars in Asian countries for a long time, especially Malaysia. Call it Hyundai Santa Fe, Starex, Sonata and several other types.
However, recently the Hyundai brand has become more massive and innovative in order to disrupt the market dominated by Toyota and Honda. Hyundai’s breakthrough was the launch of Hyundai Ioniq, Kona, and Palisade types. All three of them completely changed the image that Hyundai had.
One way that Hyundai does this is by becoming a sponsor of major Hollywood films. Call it the latest Spider-man: No Way Home, Uncharted, and Snake Eyes.
In Spider-Man: No Way Home, Hyundai showed a full-electric Hyundai Ioniq 5 car, which has now spread in the Asian market. Later in the Uncharted movie, Hyundai featured a Hyundai Tucson. And in Snake Eyes, Hyundai shows the latest type of Sonata.
Hyundai’s integration is very smart to make the film as a promotional event and display features that Hyundai has.
Are you interested in buying a Hyundai car?